Email list development is still a very effective and relevant marketing strategy in any field. You’ll indeed encounter the odd article declaring that “email marketing is dead,” but you can rest confidently on the phrase “the money is in the list” and keep running your campaigns.
Converting website visitors into paying clients is the goal of lead capture. One of your most valuable possessions may be a large email list.
An email list may help you grow sales and build up connections with current clients. More potential customers contacted is the same as more sales possibilities.
In today’s digital era, list-building strategies and instruments have advanced well beyond the rudimentary lead magnet and pop-up form. The finest practices for accumulating email leads will be discussed in this article. So let’s dive right into it.
Best Practices for Obtaining Email Leads
1. Make sure your leads are genuine
First and foremost, you must ensure that you’re laying a solid foundation to build a prosperous future. It would be best if you looked at other metrics outside the sheer volume of emails collected. Rather, it would be best if you concentrate on collecting valid email addresses.
TruLead is the only option for that purpose. OptinMonster’s TruLead is the first-of-its-kind lead verification algorithm, guaranteeing that only qualified leads are added to your mailing list.
As a bonus, it prevents spam bots from adding invalid email addresses to your mailing list, which has three important benefits:
Retain Money: It’s a good idea to limit the number of people on your email list since this is how ESPs make their money. You may save money on your ESP’s monthly or annual fees by decreasing the number of spambot submissions or “poor leads.”
Safeguard Your Email Reputation: If you want to increase your email response and click-through rates, you need only to contact qualified leads. As a result, your email IP reputation will improve, and more of your messages will be successfully delivered. This increases the proportion of your mailings in recipients’ inboxes rather than spam bins.
Drive revenue: Improved deliverability means a greater percentage of your email subscribers will open your message, resulting in more purchases. As a result, your email marketing plan will generate more revenue.
Brand awareness is an inevitable part for any brand to generate demand across their business journey
SurveySparrow is great for small firms just starting and want to provide downloadable material to prospective leads through LinkedIn marketing or cold email.
If you haven’t yet launched your website but still need to gather leads, SurveySparrow is a fantastic low-tech option. How it operates:
Create a simple lead capture form of the survey. Promote your offerings in the usual manner, whether via Facebook, email prospecting, LinkedIn, or penetrating online groups such as Reddit.
Give up a freebie or detailed description of your services in return for the reader’s email address in this advertising.
Send respondents to the SurveySparrow website, where they may fill out your online questionnaire. You may export your leads to a CSV once you have a decent list to start sending messages.
3. Native email capture
This kind of email capture is called “native” since it already uses features in your CMS, CRM, or e-commerce platform. The following are examples of software that can collect emails without any additional software:
These kinds of programs provide ready-made mechanisms for immediate usage. Just by putting them in place, you may start collecting email addresses from visitors to your site. This functionality is common with drag-and-drop website builders.
Therefore, you can quickly gather leads and transfer them to Mailchimp, ConvertKit, etc., with one-click native integrations when a consumer checks out in your Shopify shop or activates a setting in your Wix account.
This is a simple method for maximizing the lead capture efficiency of the systems you are currently paying for.
4. Display an exit pop-up when a user intend to exit the site
Want more subscribers in under 10 minutes? Then, a pop-up should display when the user clicks the “x” to leave.
Exit-intent is a cutting-edge method of tracking a user’s impending departure from a website. Since it has been so successful, several list-building services have begun using it.
A pop-up window will appear when a user clicks away from a tab in their browser. This will cause the user to pause and look at the newly displayed content.
When used for email subscriptions, exit intent pop-ups are very effective. You may use this strategy to prevent your visitors from leaving. Create a compelling call to action to subscribe in a pop-up that appears when a user is about to leave the site.
5. Webpages that serve as lead magnets
Offering valuable material for free is a great strategy to attract potential customers. The steps to take:
Deliver innovative, high-quality material that will interest your target audience and serve your company or product well. Then you hand it out for nothing.
A webinar, podcast, PDF on “How to do market research,” or an Excel template to assist your audience keep track of advertising/market research/whatever else may also be given free.
The next step is to utilize a tool like Beacon to create a lead form that includes a “download” button and offers the user the material in return for their email address.
This is fantastic since it removes the requirement for a landing page to be custom-coded. Beacon’s drag-and-drop interface makes it easy to set up an email capture and get started.
Finally, the most important thing is to advertise. Make the most of your time on social media and marketing sites like Facebook, Twitter, Instagram, and LinkedIn.
Those who read your articles are probably ready to do business with you, making this a great choice for capturing email addresses.
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6. Use a Sticky Top Bar
Put up a basic, eye-catching bar that follows the user as they scroll the page and remains in view at all times. As a result, more people will pay attention and make a purchase.
Typically, the bar displays a call to action, but the results are encouraging when used as an offer to subscribe.
You may boost your email conversion rate by placing your subscribe form in a prominent location, such as a sticky top bar.
One line of code is needed to establish a sticky top bar using tools like Hello Bar, which integrates with WordPress with the click of a button to collect email addresses.
7. Lead advertisements on Facebook
You may still use Facebook lead advertisements even if you have a Facebook page and no website set up. Facebook advertisements that generate leads are fantastic since they are easy to set up and may provide substantial gains.
Tapping on your Facebook lead ad will create a form with the user’s entered information.
This is significant since it reduces the barrier to entry for users to join your email list. Facebook lead advertisements are a fantastic method of user engagement due to their very approachable layout.
Facebook’s precise advertising capabilities also make it a fantastic platform for generating highly qualified email leads.
Building an email list comes down, in the end, to knowing your audience and coming up with inventive methods to collect addresses using tools designed for lead generation.
Our advice is that you choose a few of these strategies carefully, taking into consideration the preferences of your consumers. In addition to that, make sure that you test out the approaches that you intend to attempt.
SOJY is a Growth Marketing Strategist with proven expertise in Marketing Psychology, Performance marketing and SEO with over 7 years of experience in the industry. With a passion for helping businesses grow, he has a track record of success in developing and executing innovative marketing strategies that drive growth and ROI.