Email Marketing: How to Attract and Engage Customers with Incentives and Outreach

Email marketing

Associating your business with the idea of free gets the attention of potential customers, but it also can backfire and cause them to view you as disingenuous or untrustworthy. That’s why Email Marketing: How to Attract and Engage Customers with Incentives and Outreach will teach you how to use incentives without resorting to offering your product or service for free in order to increase profit margins and customer loyalty.

What are some common email marketing strategies?

  • Email marketing campaigns can be a great way to reach customers and offer incentives. Here are some email marketing strategies style=”font-weight: 400;”> you might want to consider using:
  • Offering discounts or deals. This is a quick way to get people interested in your product or service. You might offer an incentive like $5 off your purchase if you sign up for our email list or free shipping on any order over $100. 
  • Reaching out to individuals emails personally. For example, send them personal emails about new products and promotions. 
  • Sending regular promotional emails (weekly, biweekly). Some companies only send promotional emails once every few months which may not be enough time for those customers to notice them so try experimenting with what time of the year sends more responses from customers and adjust accordingly.
  • Adding social media links that lead back to your email list where they can sign up or log into their account.

Offer incentives to email addresses


Brand awareness is an inevitable part for any brand to generate demand across their business journey


Being more visible to the target audience is the a key factor that accelerate demand.

Marketing by outreaching out to emails


Email marketing is great way to get your business in front of new customers while also engaging your current customers. Plus, incentives will help you keep them coming back for more. 

 When you’re ready to attract and engage customers, consider offering special discounts or incentives through your email list. Such promotions will help you retain customers while also building a steady subscriber base.

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Reviewed By

Growth Strategy Designer at AlgorithMc | | Website | + posts

SOJY is a Growth Marketing Strategist with proven expertise in Marketing Psychology, Performance marketing and SEO with over 7 years of experience in the industry. With a passion for helping businesses grow, he has a track record of success in developing and executing innovative marketing strategies that drive growth and ROI.

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