The time is here to jump into the world of online shopping. Businesses that want to expand their customer base and market share should prioritize digital commerce.
While it’s easy to construct an online storefront, doing it on the incorrect ecommerce platform may quickly become detrimental to your revenue and reputation.
The best e-commerce systems simplify opening a business and reduce the associated costs. Although many excellent systems are available, picking the one that best fits your requirements may take time and effort.
To aid you in your search, we have compiled a list of what we believe to be the top 5 e-commerce platforms of 2022.
These services include everything you need to establish your site fast, increase traffic, and close more deals.
List of the Top 5 eCommerce Platforms
Shopify
One of the most widely used e-commerce systems is Shopify. BuiltWith reports that as of April 2018, almost 4 million active e-commerce websites were built using Shopify.
The platform’s adaptability means it can serve as a backbone for many businesses, from small-scale operations to multinational conglomerates, B2B to B2C, online to offline.
Despite its robust capabilities, the platform is very simple to work with. All the customers we spoke to praised Shopify’s simplicity, saying it was perfect for inexperienced users.
Shopify’s reach and adaptability have been shown by the more than $72 billion transacted on the platform.
Shopify makes managing an online shop not just easy but also entertaining. The checkout process may be tailored to your preferences using brand colors, fonts, and logos.
The Shopify team also created Shopify Capital to facilitate capital acquisition for needy businesses.
You have the ability to drop-ship products, provide downloads, and sell anything that your heart wants.Â
Shopify has a number of different price levels, with the most basic pricing plan beginning at $29 per month.
Once you launch your shop on Shopify, you’ll have access to a wide variety of high-quality features, such as:
- The platform allows you to sell both physical and digital items.
- It’s also compatible with Amazon and other online retailers and social media sites like Facebook, Instagram, and Pinterest.
- Some examples of the over a hundred available payment gateways include Shopify Payments and Google Pay.
- It also has an inbuilt feature called “abandoned cart recovery” that allows you to finish any incomplete transactions.
- Companies can better keep track of their finances thanks to Shopify’s online invoice generator.
BigCommerce
BigCommerce is the most flexible option for enterprises with rapid expansion plans. It is a fully featured SaaS solution and can also be used as a shopping cart for other websites, making it a hosted eCommerce platform.
This system’s shop administration features are among the best available. Its many useful tools include discount and coupon codes, return policy settings, and promotion management alternatives.
Customer shipping estimates and rate calculators are updated in real-time with BigCommerce’s adaptable shipping choices.
Big companies utilize BigCommerce because of its robust features like email marketing, search filters, account creation, and user reviews.
Your chances of growing your online shop into a thriving enterprise are increased because of the abundance of features already present on your eCommerce website. Â
All this is possible with plans beginning at $29.95. As soon as you set up your shop, you’ll have access to the platform’s analytics report, which will provide insight into your product’s success. These reports include-Â
- Store overview
- Online updates in real-time
- Customer reports
- Abandoned cart reports
- Reports on Merchandise
No hidden costs are associated with any of the more than 40 payment processing methods. The URL structure is entirely up to you, and you may choose from various premade designs.
This is a fantastic starting point for a firm if you have business or technological expertise.
Visibility​
Being more visible to the target audience is the a key factor that accelerate demand.
Wix
Wix is one of the simplest e-commerce platforms out now, with options for creating a fully-functional website without server-side programming or technical know-how.
As a result of its low cost, 72 free themes, and foolproof installation process, it is ideal for startups with their first online shop. Using the service, you can make a website exactly as you want.
Choose a layout and alter it to suit your online shop’s needs. There are always methods to enhance your store’s functionality and make it more successful as your business expands.
You and your customers may benefit from Wix’s mobile-friendly version of your shop. You may switch to the Mobile Editor to make changes to the mobile interface.
A customized SEO strategy may be obtained by answering questions about your website, location, and target keywords if you want to boost your SEO results.
Lead acquisition, customer relationship management, and online payment processing are all a breeze with Wix.
Nonetheless, the platform is not suitable for rapidly expanding or massive internet enterprises because of its simplicity and the absence of essential instruments for selling.
Squarespace
If you want your online store to stand apart from the crowd yet still provide the functionality of a shopping cart, Squarespace is the best option.
Providing clients with an authentic, one-of-a-kind experience is essential for niche market competitors like your company.
Whether you’re just starting out or already have a well-known brand, our comprehensive platform has everything you need to manage and expand your online presence.
They provide hosting for all price points and feature sets, making it easy to create an online store.
When it comes to website design, Squarespace is at the forefront because of its many design awards.
Your websites may reflect your personality with the help of streamlined themes and simple drag-and-drop capabilities.
But how about the commercial aspect? When you need an attractive shop window and reliable ecommerce tools like coupon codes and in-store promotions, Squarespace is a great all-around option.
Squarespace’s well-designed templates will give your online shop maximum exposure for your merchandise.
As long as your business doesn’t need more advanced ecommerce functionality, it’s a good option.
Catapult Brand Demand with Strategic Content Marketing​
Having a content-first approach helps you to create the authority in the sector and generate demand for your brand.
Contact Our Content Manager NowMagento Ecommerce
When it comes to online stores, Magento (now known as Adobe Commerce) is a popular option.
While this platform is notoriously difficult to use, the advantages it offers more than makeup for the learning curve, making it a top contender among e-commerce systems.
Moreover, the release of Magento 2 has elevated the platform, encouraging many suppliers to develop more efficient solutions for B2B eCommerce businesses.
The following are some of the many great advantages of using Magento eCommerce:
- Content management flexibility: The “what you see is what you get” principle is respected in both the administrative interface and the front end, allowing shop owners to construct and modify their ecommerce store on the fly.
- Mobile-friendly configuration: Magento’s interface is optimized for usage on mobile devices, including tablets and smartphones.Â
- Advanced search engine optimization: Enhanced SEO improves a website’s visibility in search results on sites like Google, Bing, and Yahoo.
- Flexible third-party integrations: Magento’s versatile design makes it easy to include third-party modules and programs, such as Google Shopping, MailChimp, and others, into your online storefronts.
While Magento’s freemium version is sufficient for most businesses, the enterprise edition may cost as much as $20,000 per year.
Magento is a significant gamble if your company is just getting started in the e-commerce world and isn’t tech-savvy.
Assuming you have the resources to maintain operations on this platform, you should expand your company accordingly.
Conclusion
If you want to create a successful eCommerce strategy for your company, you need a platform that will aid you in maintaining a focus on the client at all times.
The platforms mentioned above may aid in increasing conversion rates, keeping up an active client review section, and boosting product exposure and brand recognition.
Finding the best platform for your company is simple if you take the time to create a detailed business strategy and carefully choose the merchandise you want to sell.
Reviewed By
SOJY is a Growth Marketing Strategist with proven expertise in Marketing Psychology, Performance marketing and SEO with over 7 years of experience in the industry. With a passion for helping businesses grow, he has a track record of success in developing and executing innovative marketing strategies that drive growth and ROI.
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