Difference between market positioning and value proposition

An effective marketing strategy begins with understanding how to position your brand in the marketplace, which requires that you clearly define your value proposition and how it can be different from any better than your competitors’ offerings. Here’s a breakdown of how you can effectively accomplish this task, no matter what product or service you’re selling.

What is market positioning?

  • Marketing is about the customer. When you think about your business, you should always be thinking about how it will help a customer.
  • The two most important parts of a good marketing plan are the strategy and execution.
  • Your strategy is what you’re going to do to reach your customers, and your execution is how you’re going to do it.
  • You need both to be successful in marketing. A company might have an amazing product, but if they can’t reach people then they won’t sell any products.
  • A company might also have great marketing strategies and strategies, but if they don’t have an amazing product then there won’t be any sales either way.
  • The best companies combine these two things into one great package!

What is a value proposition?

  • A value proposition is the combination of what a company does, how it does it, and who it does it for.
  • A strong value proposition can help differentiate a company from its competitors in the eyes of the customer.
  • A value proposition is often communicated through a slogan or tagline. For example, Intel’s value proposition is Intel inside.
  • The phrase communicates that you will get the same power with Intel products as you would with their competitor’s products but at a much lower cost.
  • Many people buy Nike shoes because they want to do the things they couldn’t do before while wearing them.


Being more visible to the target audience is the a key factor that accelerate demand.

Which one should you use?

Marketing positioning vs. value proposition

The key differentiator between marketing position and value proposition?

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Marketing positioning is a way to differentiate your product from other products in the market. Value proposition helps identify the benefits of your product to customers. Marketing strategy involves both marketing positions and value propositions.

 The positioning element of your marketing strategy should be focused on what sets you apart from the competition. The value proposition element identifies how you can provide more for customers than anyone else does.

With these two elements, a company will be able to attract more clients with targeted messages that address their needs better than competitors do. A benefit of this is increased customer loyalty which comes from meeting specific requirements better than competitors do.

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