One of the primary factors that improve customer-business engagement is the initial purchase or signing up for the subscription to your business newsletter. IIt’svery important to be consistent with this factor. But how? There comes the role of Winback Emails.
A Win-back email is a single or a series of text messages that are sent to win-back disengaged customers to visit your store or surf through your online website to make a purchase or just keep them informed through your email campaigns.
To educate our readers on how to curate the best Winback Customer emails, we have brought you the top four best ideas. All of them are tried and tested and have proven to be very successful for businesses.
4 Easy Customer WinBack Emails
1. The “special occasion” Win-Back emailS
Special occasions like festivals, birthdays or anniversaries are the best times to nurture your relationship with your inactive members. On such occasions, people look for gifts for their beloved ones. They spend a lot of time browsing through many websites and looking for discount coupons while making a purchase.
Launching your WinBack email campaign during such occasions can prove to be a huge success and may rekindle the lost bond with your disengaged customers. To help you understand better, please refer to the example below:
Subject Line: We are here to celebrate your special day with you!
Body: Hola (Customer Name)!
We keep a note of the birthdate of our valued customers in our calendars!
We know you have planned a lot of interesting things to make your special day memorable.
We want to give you a small token of gratitude for being one of our valued customers on your big day.
Based on your preferences, we have selected some best products for you.
(Avail $100 off on your shopping bag today!)
CTA: Hurrah! Direct me to the store (insert links to your website)
2. The 'We miss you' WinBack email examples
The ‘We miss you’ tag is the fastest way to win a special place in your reader’s heart. It makes one feel personal and like a family even though it may seem like a generic template initially. It reminds your readers that you value their presence. You notice that they are inactive these days.
You may apply a creative approach appealing your readers to visit you back by adding a sad puppy picture. This will improve the personalization of your message. You can draft the message by referring to the below example below:
Subject Line: Without you, nothing feels the same.
Body: Hey! You aren’t here and it doesn’t feel the same without your presence.
With your support, this is what we collectively accomplished together. (Include customer’s sales data of your platform or exclusive deals)
You make us a stronger team. Come back and let’s continue to grow together
CTA: Visit us now (Add link to your website)
Awareness
Brand awareness is an inevitable part for any brand to generate demand across their business journey
Visibility
Being more visible to the target audience is the a key factor that accelerate demand.
3. The 'Freebie' WinBack email examples
Everybody adores a free gift. Even more when the free gift includes their favorite product or something from their desired brand. The freebies offered to your customers may skyrocket your brand’s sales twice.
Your sales would improve if your customers loved your free samples. Immediately they may visit your website to make a purchase. Include this trick in your email marketing campaign and read the below example:
Subject Line: This is for our exclusive customers!
Body: We want to win you back in our life & on our website.
Here is a freebie for you from us (insert cause)
CTA: I want the freebie (Give link to your website shopping page)
4. The 'Feedback' WinBack email examples
It’s essential to ask for your customer’s opinion about your products to make them feel heard and important. You can make a poll, a feedback form or a quiz and email them to know how they feel about your brand. It will help you to make improvements in your business and win the customers back by correcting the mistakes pointed out by them. Please go through the below example to understand better:
Subject Line: Why did you go? Please give us a chance to improve!
Body: Hey (Customer),
We feel your absence and want to know the reason for it.
You haven’t been active on our page and emails. We want your help to fix this problem. Please help us. Will you?
CTA: I want you to fill the feedback form. (Provide link of your survey form)
Conclusion
Bringing a disconnected customer back is much simpler than getting a new one. Someone who has previously interacted with you or your brand and had a positive experience is probably more likely to do so again than someone who is unfamiliar with you.
You can regain lost clients and repair relationships with people you thought were broken by following the advice, strategies, and templates provided in this article.
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SOJY is a Growth Marketing Strategist with proven expertise in Marketing Psychology, Performance marketing and SEO with over 7 years of experience in the industry. With a passion for helping businesses grow, he has a track record of success in developing and executing innovative marketing strategies that drive growth and ROI.
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