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The addition of Facebook as a partner has helped Instagram explode in popularity since its launch more than a decade ago.
It’s a sort of online communication where certain users have amassed such large fan bases that they are seen as virtual brands rather than just celebrities.
Individuals and companies that rise to prominence on social media platforms are eventually dubbed “social media influencers” or “influencers.
With the introduction of TikTok, a platform whose reach, functionality, and shareability have been heralded as game changers in the realm of social media, the phrase has taken on new significance.
Each of the influencers listed below is a model of self-sustenance and may serve as a guide for businesses looking to expand their Instagram presence.
Without any further ado, here is our list of the top nine social media influencers on Instagram!
1. Khaby Lame
80.5M followers
A former Italian factory worker is quickly rising through the ranks of Instagram influencers. Khaby Lame started posting videos on TikTok when he was let off from his work because of the coronavirus outbreak.
He discovered his voice on Instagram, gaining 80.5 million followers and rising. The key to his viral Instagram fame?
He films himself reacting to life hacks with humorous facial expressions and snark.
His most popular video demonstrates a fancy method for peeling a banana with a knife before reverting to the standard method.
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58.7M followers
Whindersson Nunes is a Brazilian comedian who began as a YouTuber with comedic videos in 2013. Three years later, his station had the most Brazilian subscribers.
With a total of 58.7 million, he is presently one of the most followed accounts on Instagram among prominent actors, singers, other celebrities, and companies.
His channel on YouTube is likewise highly regarded and ranks among the best of all time.
3. Huda Kattan/Huda Beauty
51.3M followers
The make-up artist, originally from Oklahoma, has become one of the most popular beauty professionals in the world.
She originally was a blogger, but now her @hudabeauty Instagram profile has over 51 million followers due to the popularity of her cosmetic how-to videos.
Instagram is the perfect place to advertise your cosmetics business. After all, physical appeal is a major component of beauty, and Instagram is all about presentation.
Look at Glossier, a contemporary cosmetics business that utilizes Instagram as its major social media platform and includes user-contributed content to great success.
And Rihanna’s Fenty Beauty brand, which caters to women of “all skin tones” by offering a wide variety of products, has amassed 10.8 million Instagram followers and turned its creator into a millionaire.
Huda now has a beauty brand, and her page is full of how-to videos, product endorsements, and even fashion tips
4. Lele Pons
49.8M followers
Eleanora Pons, better known by her stage name Lele Pons, is a social media sensation of Venezuelan and American descent.
Her rise to fame began on the now-defunct social media platform Vine, where she was the first “Viner” to exceed one billion loops before the app was shut down in 2016.
Her subsequent efforts have been directed at producing comedic videos for YouTube, where she has gathered an audience of over 17 million.
She is a Tarte Cosmetics brand ambassador, works with several other companies, and has recently expanded into the music and fashion industries by singing and modeling.
5. nusr_et
48.5M followers
This cook’s #saltbea tweets have been trending on Twitter. Nusret is by far the most popular culinary influencer.
His signature hand motions for seasoning meals with salt are instantly recognizable even if you’ve been hiding under a rock.
Between 2007 and 2010, he visited places, including Argentina and the United States, where he worked as a free server at several restaurants to hone his hospitality industry skills.
The Nusr-Et restaurant franchise, founded by Salt Bae, has expanded to twenty locations worldwide.
6. Addison Rae
39.7M followers
Addison Rae is the woman to follow if you’ve ever dreamed of becoming viral enough online to get a TV contract.
It all started with her viral lip sync videos on TikTok, and now she has a Netflix program and a debut song out in addition to her 39.7 million Instagram followers from her beauty-focused postings.
Kourtney Kardashian’s (another major Instagram influencer) relationship likely contributed to her meteoric rise in fame and fan base.
The key to Addison Rae’s success is sharing stuff she is comfortable with and has a flair for.
Look at your strengths to find out what content matches the nature of your business and generate pieces that reflect that.
7. Kayla Itsines
15.2M followers
More than 15 million people have subscribed to the page of Australian personal trainer, author, and entrepreneur Kayla Itsines.
She often updates it with new exercise videos, motivational quotes, and dietary recommendations.
She is the co-creator of the 28-minute training program High Impact with Kayla and the co-founder of Sweat, both of which aim to help women become stronger and more physically fit
8. Kylie Jenner
371M followers
Kylie Jenner has significant sway in fashion and pop culture thanks to her massive following of 371 million people.
She’s a multitalented lady who uses Instagram to flaunt her career as a model, her standing in the social elite, and her thriving cosmetics business.
As a bonus, she earned a lot of cash from sponsored posts and used to have the most-liked Instagram post until an egg surpassed her. Not an easy task when competing with such illustrious social media stars.
Hopper HQ’s Instagram Rich List claims that Jenner earns over a million dollars for each sponsored Instagram post.
9. Cristiano Ronaldo
488M followers
The Juventus soccer superstar and five-time Ballon d’Or winner dominate the realm of social media.
At $1.6 million, Ronaldo earns more than any other Instagram influencer per sponsored post.
The 488 million people who follow him have seen numerous posts that were paid for by companies like Nike and his underwear brand.
He also often updates his followers on his latest game and training progress while posting pictures of his family.
Conclusion
The key to being an Instagram influencer is combining brand knowledge with a personalized connection and regular posting.
If you want to become a great social media marketer, you need to have a wide range of skills on Instagram and be educated by the influencers listed above and those at the top in your sector.
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