When redesigning a website, it is important to maintain the same semantically similar HTML structure in order to preserve the website’s search engine rankings and improve the user experience. Here are a few ways to add semantically similar HTML when redesigning a website:
1. Use the same HTML tags:
When redesigning a website, it’s important to use the same HTML tags for similar elements in order to maintain consistency and improve the user experience. For example, if a website uses H2 tags for headings, it should continue to use H2 tags for headings in the redesign.
-Example: In the old version of the website, the headings are wrapped with H2 tags: <h2>Heading</h2> in the redesign, the same should be maintained <h2>Heading</h2>
-Difference: If the redesign uses H1 tags for headings instead of H2 tags, it can cause confusion for users and search engines, as H1 tags are generally used for the main heading on a page, and H2 tags are used for subheadings.
2. Maintain the same hierarchy
The hierarchy of HTML tags is important for search engine optimization and accessibility. When redesigning a website, it is important to maintain the same hierarchy of tags to ensure that search engines and users can understand the structure of the website.
-Example: In the old version of the website, the headings are wrapped with H2 tags and the paragraphs with P tags <h2>Heading</h2> <p> Paragraph</p> in the redesign, the same should be maintained <h2>Heading</h2> <p> Paragraph</p>
-Difference: If in the redesign the hierarchy is changed, for example, headings are wrapped with P tags and paragraphs with H2 tags. This can cause confusion for users and search engines, as headings and paragraphs have different semantic meanings and should be structured accordingly.
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Keep the same class and id names:
If the website uses class and id names to identify certain elements, it is important to keep the same class and id names in the redesign in order to maintain consistency and make it easier to update the website.
-Example: In the old version of the website, the class name for the main container is “main-container” in the redesign, the same should be maintained <div class=”main-container”>…</div>
-Difference: If the class name is changed in the redesign, it can make it difficult to update the website’s CSS and JavaScript, as the selectors in those files will no longer match the elements on the page.
4. Use a site-map to keep track of the changes:
A site-map can help you to keep track of all the changes made on the website, this can be useful when redesigning a website, it allows you to see the structure of the website, making it easier to ensure that the new website has a similar structure.
-Example: Before redesigning the website, create a site-map that shows the structure of the website, including the pages and the hierarchy of the elements on each page. This can be used as a reference when redesigning the website to ensure that the new website has a similar structure.
-Difference: Without a site-map, it can be difficult to keep track of the changes made to the website during the redesign process, and it can be easy to lose sight of the overall structure of the website.
Use a Content Management System:
A CMS can make it easy to maintain the website’s structure and update the website without having to change the code. This can help you to avoid adding unnecessary tags.
-Example: Use a CMS like WordPress or Joomla, which allows you to easily update the website without having to manually change the HTML code. This can help to maintain the website
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Contact Our Content Manager NowKey Takeaways:
- When redesigning a website, it’s important to use the same HTML tags, maintain the same hierarchy, and keep the same class and id names in order to maintain consistency and improve the user experience.
- A sitemap can help you to keep track of all the changes made on the website and ensure that the new website has a similar structure.
- Using a Content Management System can make it easy to maintain the website’s structure and update the website without having to change the code.
By following these tips, you can avoid adding unnecessary tags and improve the SEO and accessibility of the website.
SOJY is a Growth Marketing Strategist with proven expertise in Marketing Psychology, Performance marketing and SEO with over 7 years of experience in the industry. With a passion for helping businesses grow, he has a track record of success in developing and executing innovative marketing strategies that drive growth and ROI.
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