Market positioning can be tricky in B2B. Businesses tend to focus on the functionality and benefits of their products or services, which can sometimes mean ignoring important elements like branding, company culture, and more. But if you want to attract new customers and keep them coming back, you need to understand your market positioning strategy—and …
Why Market Positioning Is Essential for B2B Businesses Read More »
An effective marketing strategy begins with understanding how to position your brand in the marketplace, which requires that you clearly define your value proposition and how it can be different from any better than your competitors’ offerings. Here’s a breakdown of how you can effectively accomplish this task, no matter what product or service you’re …
Difference between market positioning and value proposition Read More »
Your market positioning should be based on the differentiating factors that separate your business from your competitors. There are six steps to define market positioning: define, know, connect, identify, deliver and track. Creating solid market positioning can be difficult, but these six steps will help you get started on the right foot. No matter what industry …
Table of Contents Both digital PR and eCommerce are intertwined and complementary to one another. If your shop is on the internet, making most of your public relations effort online makes perfect sense. One of the most effective strategies for gaining credibility and connections from reputable high-tier and niche-relevant media sites is to engage in …
Table of Contents The addition of Facebook as a partner has helped Instagram explode in popularity since its launch more than a decade ago. It’s a sort of online communication where certain users have amassed such large fan bases that they are seen as virtual brands rather than just celebrities. Individuals and companies that rise …
9 Of The Most Significant Social Media Influencers On Instagram Read More »
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