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When creating your marketing campaign, the first step you’ll want to take is figuring out who you’re trying to reach the positioning in marketing. You won’t be able to successfully sell your product or service if you don’t know who it appeals to and what they need, so determining your target market will be key …

Positioning in Market: How to Stand Out in a Competitive Market Read More »

Market positioning can be tricky in B2B. Businesses tend to focus on the functionality and benefits of their products or services, which can sometimes mean ignoring important elements like branding, company culture, and more. But if you want to attract new customers and keep them coming back, you need to understand your market positioning strategy—and …

Why Market Positioning Is Essential for B2B Businesses Read More »

An effective marketing strategy begins with understanding how to position your brand in the marketplace, which requires that you clearly define your value proposition and how it can be different from any better than your competitors’ offerings. Here’s a breakdown of how you can effectively accomplish this task, no matter what product or service you’re …

Difference between market positioning and value proposition Read More »

Your market positioning should be based on the differentiating factors that separate your business from your competitors. There are six steps to define market positioning: define, know, connect, identify, deliver and track. Creating solid market positioning can be difficult, but these six steps will help you get started on the right foot. No matter what industry …

How to Define Market Positioning in 6 Steps Read More »