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Why Market Positioning Is Essential for B2B Businesses

Why Market Positioning Is Essential for B2B Businesses

Market positioning can be tricky in B2B. Businesses tend to focus on the functionality and benefits of their products or services, which can sometimes mean ignoring important elements like branding, company culture, and more. But if you want to attract new customers and keep them coming back, you need to understand your market positioning strategy—and …

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Difference between market positioning and value proposition

An effective marketing strategy begins with understanding how to position your brand in the marketplace, which requires that you clearly define your value proposition and how it can be different from any better than your competitors’ offerings. Here’s a breakdown of how you can effectively accomplish this task, no matter what product or service you’re …

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digital public relations

5 reasons why digital public relations is the ideal strategy for E-commerce Demand generation

Table of Contents Both digital PR and eCommerce are intertwined and complementary to one another. If your shop is on the internet, making most of your public relations effort online makes perfect sense. One of the most effective strategies for gaining credibility and connections from reputable high-tier and niche-relevant media sites is to engage in …

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