Demand Generation

digital public relations

5 reasons why digital public relations is the ideal strategy for E-commerce Demand generation

Table of Contents Both digital PR and eCommerce are intertwined and complementary to one another. If your shop is on the internet, making most of your public relations effort online makes perfect sense. One of the most effective strategies for gaining credibility and connections from reputable high-tier and niche-relevant media sites is to engage in …

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Demand generation

Demand Generation: Everything You Need to Know

Table of Contents The term “demand generation” may sound complex, but in essence, it refers to using various marketing tools to generate interest and raise awareness at every stage of a customer’s journey and the buyer’s lifecycle. The main goal of demand generation is to generate revenue, and it’s most effective when executed with an …

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